Fictional sample deliverable
Sample custom app discovery brief.
This shows the shape of the $300-$500 discovery teardown: buyer snapshot, app-fit score, first paid slice, risk boundary, build backlog, and a go/no-go recommendation for a 5-day app slice.
Buyer snapshot
The sample sponsor runs a niche training community with a small paid audience and wants a focused app around one reusable resource pack.
First paid slice
Offline content pack with saved drills, timer presets, and one printable/exportable plan.
Best package
5-day app slice after a short discovery teardown confirms the launch list and content inventory.
Main risk
Distribution is real but not yet measured; the sponsor should test purchase intent before a launch sprint.
Go/no-go
Go for a narrow local-first app. No platform, marketplace, accounts, sync, or uploads yet.
Fit score
A high score does not approve a quote by itself. It shows which weak spot needs qualification before the build starts.
4/5
Audience pull
The sponsor has a reachable list and clear reason to announce the app.
4/5
Paid slice
The first paid object is a reusable content pack, not an open-ended platform.
5/5
Local-first scope
The first version can work without accounts, uploads, sync, or private records.
3/5
Distribution path
Launch channel exists, but conversion proof is still thin.
4/5
Sponsor readiness
Budget range and decision owner are credible enough for a 5-day app slice.
Build backlog
Priority 1
Landing promise
Write a one-screen promise around the paid content pack and who it helps.
Priority 2
Local content library
Build the pack browser, saved items, and offline-friendly detail screens.
Priority 3
Export/share moment
Add one buyer-visible output that makes the app worth showing to others.
Priority 4
Launch loop
Prepare launch copy, feedback email, and three follow-up prompts for the sponsor list.
Recommended package
Quote a 5-day app slice at $1,500-$3,000 only after the sponsor confirms the launch list, content source, and one owner for feedback during the build.
Keep the first version local-first. If the app needs accounts, uploads, payments, sync, private records, or broad moderation, the scope is too large for this package.
What the buyer can decide
- Stop if the audience or paid slice is not concrete.
- Buy discovery if the idea is promising but launch proof is weak.
- Buy a 5-day slice if the first paid object and owner are clear.
- Defer launch sprint until the first slice has real pull.