Revenue leak calculator

Estimate what slow lead response might be costing.

Use rough numbers for missed calls, stale web forms, cold quotes, or no-answer leads. The goal is to decide whether a 15-minute teardown is worth doing.

Use conservative inputs

  1. 1Count missed calls, stale forms, no-answer leads, and quotes that go cold in a normal month.
  2. 2Use a conservative close rate. If unsure, start with 20-30%.
  3. 3Use average booked job revenue, not lifetime value.
  4. 4Treat the result as a prioritization signal, not a promise.

Include missed calls, web forms that wait too long, stale quotes, or no-answer leads with no second touch.

Use gross revenue for the first estimate. The point is to decide whether a workflow fix is worth inspecting.

$
25%

The audit does not need to recover every leak. A small percentage can still pay for the work.

30%

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